about us

NILAYO Sports Management is a sports management and marketing company, working with some of the biggest names in the world of sports like IAAF, CAA and AFN. Our aim is to promote sporting activities from grass root level to international level in Africa. We also help talented athletes to achieve their athletic potential and to maximize their financial capability throughout their career.

Professionalism, transparency and integrity are at the core of our business. Professionalism dominates every aspect of NILAYO. Comprehensive services have been developed where every aspect is concerned, in order to optimize athletes’ performance and develop their talent. These services include competition planning and sports event management, contract negotiations and servicing, marketing communication and promotion plan, merchandising and brand building, social media optimization, coaching, financial, legal, medical, travel, visa and accommodation management.
NILAYO Sports Management has negotiated some of the biggest deals in the history of sports in Nigeria, both on and off track.


Sports Marketing

NILAYO sports management focuses on the business of sports, both on the promotion of sports events and athletes, promotion of other products and services through sporting events.

Sports procurement

This is a driver basically. Procurement holds the potential to accelerate innovation and drive step changes in costs and performance levels.

Brand Management

We do analysis and planning on how our brands are perceived in the market while developing a good relationship with the target market.

Community Relations

We encourage our clients to participate in charity and socially conscious activities. At NILAYO sports management, we are prepared to assist the clients/athlete in foundation development, event planning, media awareness, fund raising and any other charitable program in other to achieve their objectives.

Contract Negotiation

NILAYO sports management has solidified itself in the sports marketplace. Our management team uses extensive preparation, research and planning to generate maximum compensation for our clients.We strive to establish new standards in the sports industry.

Personal Attention

As a client of Nilayo Sports, you are your own boss. As professionals, we work as your personal executive team. We are here to provide guidance in all areas of the pro lifestyle and to protect your best interest in every endeavor.


Olopade Bukola

A two term commissioner for youth and sports in Ogun State with over 18 years in Sports Management. The most prolific leader and teacher is second to none in sport administration with a drive for excellence. He has a legal background with a post graduate degree in sports management from the FIFA CIES programme.

Pedro Damilola

An expert in project management with enviable leadership skill. She has an in-depth understanding on brand development and management. She has a Bsc in Mass Communications from University of Lagos, MBA Southwales University and Chartered Institute of Marketing CIM UK

Okeke Chidnma

Enviable communications skills with 5 years working experience in advertising, copywriting and brand management. She acquired a certificate training in advertising from O2 Academy, Oxygen. Chidinma has a strong drive for results, very analytical, great customer relations and attention to details.

Oweifie Ebidowei

A memeber of the MOC of 2016 and 2017 Access Bank Lagos City Marathon is a sport enthusiast. Driven by the courage to do more, he participated in the African Football Executive Summit, Ghana. The Football Expo (SOCCEREX), South Africa. West African Football Union Nations Cup (WAFU). Speaking sport in and out, Mr Ebidowei is seasoned with a degree in Philosophy.

Abegunde Femi

The Philosophy graduate from the University of Ibadan is equipped with over 10 years in brand positioning and marketing communications. His experience cuts accross FMCG, TELECOMS and Broadcasting. The former hip talking entertainment and lifestyle host on Nigezie is one of Nilayo’s go to guy in seamless execution delivery.

Johnson Seyi

The passion to profit sport manager has 15 years experience in the sports management industry. Seyi Johnson is grounded in sport entertainment, artiste management and stage craft. He has served in different capacity in the sporting arena, a former executive member of Ogun State Football Association.